06.07.21|Posted by Ascenti Team

Ascenti up for international digital award

Ascenti has been announced as a finalist in the International Digital Experience Awards in the category ‘Best Digital Response to the Crisis’, alongside companies including Shell, Iceland and Tata Communications.

Last year Ascenti won ‘Best App’ and ‘Digital Change & Transformation’ at the UK Digital Experience Awards, and this year the programme has gone international, welcoming entrants from around the world. These awards celebrate companies that have displayed innovation and best practice excellence in the field of digital experience.

Being shortlisted for Best Digital Response to the Crisis reflects how Ascenti quickly adapted to deliver online care when the UK went into lockdown. In March 2020, Ascenti’s 300 physiotherapy clinics were closed, and Ascenti immediately responded by moving all services online, delivering physiotherapy appointments through the Ascenti Physio app instead. 

This involved delivering specialist training to our national network of 300 directly-employed physiotherapists, testing their equipment to ensure it supported our app technology, and communicating with our patients and partners to inform them of the move to virtual care delivery. This was a huge undertaking that saw Ascenti go from delivering just 2% of appointments online one week, to 100% the next.

Since then we have delivered more than three million minutes of online video consultations through our patient app. The data we have published provides strong evidence that virtual physiotherapy is an effective form of treatment for MSK (musculoskeletal) conditions, and has led to the increasing acceptance of online care within our industry and beyond. Our survey data shows that 98% of patients are satisfied with our business response to the pandemic. 

Adam Jarvis, Chief Operating Officer, commented: “We are so pleased that Ascenti has been shortlisted at the International Digital Experience Awards for our response to COVID-19. We are proud to have continued providing our patients with the support they needed during the pandemic through our virtual physiotherapy service.

“Throughout the challenges of the past 18 months, Ascenti has proved itself to be a pioneering and progressive company, and we have played an integral role in the acceptance and adoption of digital health tools within physiotherapy. We are looking forward to hearing from the other finalists about their handling of the crisis and the digital innovations that have been driven this year.”

The awards finals will take place on Thursday 15 July when finalists will be required to deliver presentations during an online conference event, with a virtual ceremony the following week to announce the winners. 

You can view the finalists in full here: 

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